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Introduction to Market Research Online
In this session, we will have an overview of market research resources and techniques available through the library. You will learn how to identify and access reliable market intelligence, industry reports, company information, consumer data, and market trends to support academic research, business planning, and decision-making. The session will include demonstrations of key databases and practical tips for developing effective search strategies.
By the end of this session, students will be able to:
- Explain the purpose and value of market research in academic and professional contexts.
- Distinguish between different types of market research information, including industry, company, consumer, and market data.
- Identify appropriate library databases and resources for market research.
- Develop effective search strategies to locate relevant market intelligence.
- Evaluate market research sources for credibility, relevance, and quality.
- Retrieve and use market data, industry reports, and company information to support research projects and assignments.
Related LibGuide: Creative Management by Kwabena Sarfo-Adu Amankwah
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Kwabena Sarfo-Adu Amankwah